Mr. Ler Long Exh
Executive Chairman & Chief Financial Official
Mr. Ler has more than 30 years of experience in the construction and gear manufacturing industries. He is primarily responsible for the orderly conduct and working of the Board and the public relation and communication affairs of the Group. As the Executive Chairman, he works closely with other internal business leaders to align planning activities and execution to support the growth strategy of the company. He plays an important role in the company as he is supporting the company through his skill and knowledge in housing development industries.
Dato’ Daruzzaman Bin Ab. Rahim
As the Deputy Chairman of the company, Dato’ Daruzzaman Bin Ab. Rahim (DIMP) has been actively involved in the line of business. As a prominent and successful businessman, which included the construction company and some related business in construction line the intention to expand his business by venturing into housing development field. Dato’ Daruzzaman has maintained an acquainted relationship with numerous businessman, politicians, government personnel and bankers. Hence, by getting the financial support from different parties, it is beneficial in carrying out the business of the company. On the other hand, with the wide range of experience during the past, he had successfully made the company become one of the leading
construction companies in Klang.
Mr. Yong Chong Seong
Chief Executive Officer & Managing Director
Mr. Yong has more than 7 years of experience in the real estate industry. He has been actively involved in the line of property marketing. He involved in the project procurement and implementation as well as the business development ventures of the company. He is also actively participated in the project planning, development and marketing operations of the company’s property development projects. He is remarkable in planning sales strategy as he has handled 12 projects previously. His prior working experiences proven to be valuable in the marketing and advertising decision-making and of the development projects which the company embarks on. With his creativity and analytical thinking, the company will be able to strive to be one of the best.
Erna Fazzira Binti Dato’ Daruzzaman
Mrs. Erna Fazzira joined ADLY Group in 2018 and she is also the daughter of Dato’ Daruzzaman , who is Deputy Chairman of the Company. Her roles in ADLY Group mainly focus on sales and marketing of commercial and residential developments of the Group. It includes overseeing project planning, design development and construction implementation as well as ensuring timely project completion within budget. With her fresh brilliant ideas, she will able to drive the company to be the best among the best.
Dr. Celeste Ler Sin Wei, DBA MBA
Chief Operating Officer
Alma mater: DBA (IPE, Pole Paris Alternance, France), MBA (University Tunku Abdul Rahman, Malaysia), Certificate in Entrepreneur Studies (University of Oxford, UK)
Dr. Celeste has over 7 years of experience in financial and administration management. She is primarily responsible for the operation of the company which includes the administration, human resource and management support services of the company. She is majorly responsible for the corporate affairs, recruitment and finance related issues of the company. After she completed her Bachelor’s Degree and MBA, she received her Master’s Degree from University of Oxford in Entrepreneur Studies and Doctoral Degree in Business Administration. With all her knowledges, she is able to contribute to the company’s success.
Mr. Addie Koo Kok Leong
Chief Project Director
Mr. Koo has more than 25 years of experience in architecture and interiors for private residences and commercial line. He is putting strong effort to take up intense challenge in the residential and commercial builders industries. With his experience skills and knowledge, the company believed that he can bring positive impact to ADLY GROUP and hence the company is growing and expanding alongside with Mr. Koo’s effort.