Dato’ Daruzzaman Bin Ab. Rahim
Director & Co-Founder
As the Director of the company, Dato’ Daruzzaman Bin Ab. Rahim (DIMP) has been actively involved in the line of business. He is a prominent and successful businessman, which makes his construction company successful. When it comes to maturity stage, he decided to challenge himself by expanding his business to venture into housing development field. Dato’ Daruzzaman has maintained an acquainted relationship with numerous businessman, politicians, government personnel and bankers. Hence, by having the financial support from different stakeholders and his social status, it is beneficial in carrying out the business of the company. On the other hand, with the wide range of experience in construction during the past, he had successfully made Mindar Enterprises Sdn. Bhd. to become one of the leading construction companies in Klang. His success in construction company has reflected on ADLY Group as well.
Datuk Ler Long Exh
Director & Co-Founder
As a successful businessman who has more than 30 years of experience in construction industries, Datuk Ler has decided to venture into housing development field which is to start ADLY Group with Dato’ Daruzzaman when their construction company has reached the maturity stage. As the Director, he plays an important role in the company as the key decision maker. He works closely with other leaders to align planning activities and execution to support the growth strategy of the company. Other than ADLY Group, another successful business of him in construction field is Mindar Enterprises Sdn. Bhd. – a leading construction company in Klang. Besides, his venture in the other fields like pawnbroker – Pajak Gadai Lersoon Sdn. Bhd. and gear manufacturing – Teras Element Sdn. Bhd. are to be found successful as well. His connection has become broader throughout the years of diversifying his businesses in different fields and this undoubtedly helps him in expanding and venturing into housing development field.
Mr. Yong Chong Seong
Chief Executive Officer
Mr. Yong has more than 7 years of experience in the real estate industry. He has been actively involved in the line of property marketing. He involved in the project procurement and implementation as well as the business development ventures of the company. He is also actively participated in the project planning, development and marketing operations of the company’s property development projects. He is remarkable in planning sales strategy as he has handled 12 projects previously. His prior working experiences proven to be valuable in the marketing and advertising decision-making and of the development projects which the company embarks on. With his creativity and analytical thinking, the company will be able to strive to be one of the best.
Dr. Celeste Ler Sin Wei
Chief Operating Officer
Alma mater: DBA (IPE, Pole Paris Alternance, France), MBA (University Tunku Abdul Rahman, Malaysia), Postgraduate Certificate in Entrepreneur Studies (University of Oxford, UK)
Dr. Ler has over 8 years of experience in financial and administration management and she is also the daughter of Datuk Ler, who is the Director and Co-Founder of the Group. After she completed her Bachelor’s Degree and MBA, she received her Postgraduate Certificate from University of Oxford in Entrepreneur Studies and Doctorate in Business Administration from IPE, Pole Paris Alternance. In ADLY Group, she is primarily responsible for the operation of the company which includes the administration, human resource and management support services of the company. She is majorly in charge of the corporate affairs, recruitment, finance related issues of the company and to control the budget throughout the project. With her academic knowledges and working experiences, she is able to contribute to the company’s success.
Mdm. Erna Fazzira Binti Dato’ Daruzzaman
Chief Marketing Officer
Mdm. Erna Fazzira has over 3 years of experience in sales and marketing management and she’s also the daughter of Dato’ Daruzzamman, who is the Director and Co-Founder of the Group. As IT and social networking are the trend and key marketing tools nowadays, her role in the company is undeniably important. She primarily works on ADLY Group’s sales and marketing of commercial and residential developments. This includes the overview of project planning, design and construction implementation. Besides, as a managerial level personnel, she has to ensure that ADLY Group’s projects are able to complete within designated timeline as it is important to achieve the timeline as promised to our customers. With her fresh and brilliant ideas, she is able to trigger the company’s best potential.
Mr. Addie Koo Kok Leong
Chief Project Officer
Mr. Koo has more than 25 years of experience in architecture and interiors for private residences and commercial line. He is willing to put effort to take up intense challenge in the residential and commercial builders industries. His achievements in architecture and designing field are remarkable, his certificate and awards received are as many as stacks of papers. He owns a company – HIO Design which is professional in designing and architecture. With his experiences, skills and knowledges, the company believed that he can make use of his skills and ability to perform in ADLY Group’s projects. By this, the company is able to grow and expand alongside with Mr. Koo’s effort.